Local Marketing and Mobile Marketing to Make Your Phone Ring | 1LocalMarketing.com

8. Engage In A Conversation With Local Contacts Using Social Media It seems that no conversation about marketing these days can be complete without the discussion of social media. Facebook, Twitter, YouTube, LinkedIn, Gowalla, FourSquare… the list of tools seems endless. While there is simply not enough room in this short article to explain everything [...]

Just came across this article on the CNN site that provides numerous examples — some successful and some not so — of various businesses using QR codes in their marketing. (Click here to read the article on the CNN website) As is the case with any other marketing tool, you can profit from adding QR [...]

4. Create a VIP / Birthday Club If you are a restaurant, creating a birthday club should be no-brainer: Everyone has a birthday, and practically no one will come to celebrate it alone. If you are NOT a restaurant, celebrating birthdays may not be as relevant to your product or service. However, there are endless [...]

QR (Quick Response) Codes are a relative novelty on the North American continent. However, in Japan, they have been around for over 20 years and have been successfully used for… like, everything. They are just a part of everyday life. This is about to happen here as well. (You could be reading this post just [...]

They can be called Friends, Followers, Connections, or Subscribers and it is assumed that the more of them you have in your Facebook, Twitter, LinkedIn, or YouTube account the better. Countless hours — and sometimes dollars — are spent in an attempt to add more people to your social media accounts. Oftentimes, no consideration is [...]

The more things change the more they stay the same. Set Godin wrote a great book entitled Permission Marketing a number of years ago, when there was no Facebook, no Twitter, and no smart phones. Yet the principles of good, ethical marketing, marketing with integrity and longevity, are even more valid today as they were then. [...]

Whenever I leave my house, I have my wallet in one pocket and my cell phone in the other. (Well, okay, these days it’s a Blackberry so it’s much more than just a “cell phone”.) There is no chance I leave either one behind. If I did, I’d notice it right away… unless, of course, [...]

FACT 1: Google has built a website for your business. FACT 2: Because Google built it and Google is hosting it, this website probably attracts more visitors than your “regular” website. FACT 3: If you are like 98% of business owners out there, you didn’t know about that and you didn’t claim your website. FACT [...]

Here are some easy-to-do local marketing ideas. 1. Lawn Signs Put a sign outside your store or in the window of your office and provide some sort of incentive to lure the passes-by in. This could be a coupon or an offer to receive some valuable free information. Think about using a QR Code on [...]

Have you seen these big ugly square things around? They are called QR Codes and they have the potential of creating the biggest growth in your sales in the next 6 to 36 months. Here’s why. You are about to see a lot more of these QR Codes around in a very short time. If [...]